In the past few months, consumers and potential advertisers have responded to the economic down-turn by expecting a high-level of credibility and transparency in advertising.
With this thought in mind, ROLE Magazine has decided to publish our true, verifiable readership numbers to allow potential advertisers the opportunity to clearly see the value in advertising with ROLE. It is important for business owners to maximize their advertising budget and we understand that everyone is best served when substance is offered in place of hype.
ROLE Magazine is a monthly publication available both in-world and online. Our online format uses the Issuu – You Publish platform which provides detailed data on the number of times a single publication was read. Issuu plans to upgrade their service allowing site visitors to see the number of times a specific page has been viewed. In the meantime, we have begun posting our readership data on the ROLE Magazine website and we commit to updating our data regularly.
ROLE Magazine advertisers are able to receive detailed statistics outlining how many times their purchased ad was viewed, and they can request specific information, such as which ad placement positions tend to receive the most attention.
last update: 03/04/2009
| Issue | Publishing Date | Kiosk Clicks (inworld) | Online Readers (Issuu) | Readers Total | Pageviews (Issuu) |
| 1 | Dec / 08 | 760 | 1546 | 2306 | 62776 |
| 2 | Jan / 09 | 1061 | 2302 | 3363 | 46917 |
| 3 | Feb / 09 | 1100 | 3679 | 4779 | 38481 |
| 4 | March / 09 | 152 | 1750 | 1902 | 25060 |
Business owners have expressed their frustrations in accessing verifiable readership information from in-world publications. Online readership numbers are easy to prove but the in-world readership numbers are nearly impossible to substantiate. How can an advertiser be sure that an in-world magazine, featuring their double-page ad, and delivered through an automated system (such as Subscribe-O-Matic) will be read or even opened? The same question is raised every time a magazine kiosk is clicked and that click is counted as a reader. There is no way to know that a magazine delivered in-world was actually read. Furthermore, it is far too easy to artificially inflate in-world readership statistics by clicking multiple times on a magazine kiosk.
ROLE Magazine is choosing to ignore our in-world readership numbers and will stick to those we can verify online. Click here to learn how to verify the published data on your own. We hope you’ll find our approach to truth in advertising refreshing!
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1 comments:
Thanks a lot! This is truly highly unusual, and therefore helps build trust between advertisers and publishers. I am looking forward to see how the numbers develop.
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